Adidas Pro Model 2G 的問題，透過圖書和論文來找解法和答案更準確安心。 我們找到下列包括賽程、直播線上看和比分戰績懶人包

品牌承諾對知覺價值、消費意願及品牌忠誠度之影響研究–以廣告口號為例

為了解決Adidas Pro Model 2G 的問題，作者鍾宛蓉 這樣論述：

因應現今數位化時代的來臨，各家品牌群芳爭艷，行銷手法目不暇給，標語是品牌的主張、也是重要的觀點，更是觀眾能帶走的記憶。除了感動到消費者外，品牌理應連帶被記住。但真正能夠打入消費者心理又包含了哪些因素呢？本研究採取問卷調查法，以廣告口號之品牌承諾、品牌忠誠度、品牌認同及知覺價值為自變數，以「購買意願」為依變數進行研究設計，網路問券共回收 1174 份。結果顯示多數消費者亦認為廣告內容直接影響知覺價值最終影響購買意願。統計分析結果發現，品牌承諾、品牌忠誠度、品牌認同及知覺價值皆正向影響消費者的意願。因此，廣告如何呈現與眾不同之處，進而提升消費者的消費意願，讓廣告不再只是單純個朗朗上口的口號，品牌

的塑造也會連帶影響消費意願。本研究亦提出相關建議，給新興品牌的推出能有更深入的探討與幫助。

誰影響了我?探討性格、廣告態度對消費者行為影響

為了解決Adidas Pro Model 2G 的問題，作者何熙婷 這樣論述：

Commercial company hires influencer to promote products. Influencer‟s audiencemay watch and affect by social media advertisement. Consumer personality can affect theiradvertising opinion; influencer expertise and skepticism affect the credibility ofadvertisement and have effect on consumer behavior

s. This research aims to analyze howpersonality trait, skepticism and influencer expertise can affect consumer (a) attitude towardadvertisement (ATA) and (b) consumer behavior. This research hopes to help social mediainfluencer‟s advertising design.This research conducts 161 respondents which distri

buted on Social Media. The resultsare as follow:1. Consumer‟s extroversion has positive effects ATA and consumer behavior.2. Consumer‟s openness to experience can‟t affect ATA and partly effect on consumerbehavior.3. Skepticism, influencer Expertise has positive effect on ATA and consumer behavior4.

Consumer thinks this advertisement drawing their attention on advertised product.5. After watching this advertisement, consumer is interested on advertising product andsearches it on internet. Consumers are further willing to buy it. Moreover, opinionswill be shared to their friends.6. ATA has medi

ation effect between skepticism, expertise, extroversion and consumerbehaviorKeywords: Personality trait, Skepticism, Expertise, Attitude toward Advertisement,Consumer Behavior