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消費者對美利達腳踏車滿意度之研究 : 以高雄市地區為例

為了解決美利達腳踏車價格的問題，作者劉子齊 這樣論述：

In recent years, the competitive key of enterprises has subjected to how to upgrade their service quality and strive for well-rounded customer satisfaction to influence customer's royalty. This study is aimed to explore the correlation between service qualities; brand image, reference price and cus

tomer satisfaction. To achieve the research objective, gathering and analyzing of related documents are going to form the primary structure of this research. To exam the research hypotheses, questionnaires are analyzed through various statistical methods, such as regression analysis and hierarchical

regression analysis was used to test the hypothesis. The method of grounded theory was adopted with case study conducted by collect data, such as questionnaires. We take the consumer who purchase bicycle as an example to investigate the consumer behavior of this study. To investigate it, the case s

tudy analyzed by SPSS, and then generated some concepts in common. The analysis of the Merida Bikes Company is contributed five primary parts:(1) Brand image (2) Service quality (3) Reference price (4) Customer satisfaction (5) Gender. The results showed that: (1) Brand image has a positive effect o

n customer satisfaction (2) Service quality has a positive effect on customer satisfaction (3) Reference price has a positive effect on customer satisfaction (4) Customer satisfaction has a positive effect on customer loyalty (5) Gender has a positive effect on customer satisfaction.The followings a

re concluded according to the result of this research: 1. Brand image has positive influence on customer satisfaction. 2. Service quality has positive influence on customer satisfaction 3. Reference price has positive influence on customer satisfaction. 4. Gender has positive influence on customer s

atisfaction. 5. Customer satisfaction has positive influence on customer loyalty.

戰後台灣自行車產業發展的政治經濟分析，1950-2013

為了解決美利達腳踏車價格的問題，作者柳文惠 這樣論述：

本文在於討論台灣自行車產業發展的歷史脈絡。從最初是日本的輸出市場,轉 變成受到政府扶持的產業,再轉變成由業者主導發展的自行車產業,其發展過程除 了與台灣總體經濟發展、國際政經因素、國際業者與競爭者、消費市場以及政府獎 勵補助等有關之外,亦與產業發展階段有關,意即自行車產業從OEM製造,轉型升 級至ODM,最後發展OBM等的階段。此外,過程中國內外業者、競爭者、政府、 消費者等行為者的互動也在自行車產業發展的階段引導著產業發展的核心與方向。 因此,本文欲針對這些行為者以及其互動過程瞭解台灣自行車產業發展脈絡,並分 析其政治經濟因素。