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Business Body Language: How to Speak It—and Read It

為了解決Business article的問題，作者Chatzkel, Barbara 這樣論述：

Business Body Language is your step-by-step guide to the right body language to communicate effectively in business and professional settings. The book discusses the five business broadcast centers (face, feet/legs, arms, torso, and hands/fingers), how they interrelate, and how to coordinate body la

nguage with the spoken word so as to make the right first impression. Barbara Chatzkel provides a valuable reference on how to use professional body language and how to decipher the body language of others. She uses the most current research and information, and detailed descriptions and photograph

s help the reader master the skill of body language communication. Click here for an article by the author in inBusiness magazine: http: //inbusinessphx.com/partner-section/first-impressions-matter#.XAV4JGhKj5Z Barbara Chatzkel is President of the New River Group. She is an experienced Consulta

nt and Executive and Team Business Coach, specializing in organizational transition and change. She has worked with organizations, both large and small, experiencing cultural change as they reorganize, merge, get acquired, and manage through today’s business environment. Barbara’s organizational cha

nge and culture experience spans the public, private and nonprofit segments. Her clients include large federal agencies, for profit educational institutions, county and city governments, nonprofits, small businesses, and regional museums. She was named one of the 2014 Top Ten Business Women by the A

merican Business Women’s Association (ABWA). Barbara holds a B.A. in Political Science from Harpur College at Binghamton University and an MPA from Golden Gate University.

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會員制無人商店的精準行銷之研究

為了解決Business article的問題，作者陳建仁 這樣論述：

科技的進步，並且網路的發展日漸與生活結合在一起，再加上行動裝置的普及等條件，促使人們在消費行為已陸續的將以往在實體營業據點且高度仰賴現金的模式開始移轉到無實體或無接觸的消費場域。2020起COVID-19疫情的肆虐下更加速改變人們的消費習慣，從禁止外出到能不外出就不外出，避免遭受疫情的感染，人們以減少對陌生人接觸的原則改變了原有的生活模式。因此推動了網路電商的第二次發展再起、以及外送平台的竄出。透過無實體或零接觸方式的消費比重在未來的消費比重可望持續提升，店家除了要把產品上架在上述通路外已是必然，但上架只是增加銷售的曝光度，真正的重點是如何主動出擊?讓消費者前來進行銷費。會員制的消費規則建立

目的起初除是為了能有較為穩定的會員消費者，如今可透過蒐集會員的消費紀錄，累積成有用的大數據，提供店家進行大數據的分析，讓其能夠善用執行行銷時的主要指引。透過分析資料，了解顧客的消費喜好、消費頻率、消費習慣，用於商家在進行行銷策略的主軸，以發現潛在的目標客戶，主動的提供/發送行銷資訊，將更有效率的達到提升營收的目的，以及避免過多無效的行銷成本的投放，減降營業費用以達到企業經營獲利目標。

A Bridge to Justice: The Life of Franklin H. Williams

為了解決Business article的問題，作者Gort, Enid,Caher, John 這樣論述：

Documents the life of a gifted African-American leader whose contributions were pivotal to the movement for social justice and racial equality Franklin Hall Williams was a visionary and trailblazer who devoted his life to the pursuit of civil rights--not through acrimony and violence and hatred, but

through reason and example. A Bridge to Justice sheds new light on this practical, pragmatic bridge-builder and brilliant yet complex individual whose life reflected the opportunities and constraints of an intellectually elite Black man in the 20th century. Franklin H. Williams was considered a br

idge figure, someone whose position outside the limelight allowed him to navigate both Black and white circles, span the more turbulent racial waters below, and persuade people to see the world in a new way. During his prolific lifetime, he was a civil rights leader, lawyer, diplomat, organizer of t

he Peace Corps, United Nations representative, foundation president, and associate of Thurgood Marshall on some of the seminal civil liberty cases of the past hundred years, though their relationship was so fraught with tension that Marshall had Williams sent to California. He worked in the Kennedy

and Johnson administrations, served as a diplomat, and became an exceptionally persuasive advocate for civil rights. Even after enduring the segregated Army, suffering cruel discrimination, and barely escaping a murderous lynch mob eager to make him pay for zealously representing three innocent Blac

k men falsely accused of rape, Franklin was not a hater. He believed that Americans, in general, were good people who were open to reason and, in their hearts, sympathetic to fairness and justice. Dr. Enid Gort, an anthropologist and Africanist who conducted hundreds of hours of exclusive interview

s with Williams, his family, friends, colleagues and compatriots, and John M. Caher, a professional writer and legal journalist, have co-authored an exhaustively researched and scrupulously documented account of this civil rights champion’s life and impact. His story is an object lesson to help this

nation heal and advance through unity rather than tribalism. Enid Gort (Author) Enid Gort, an anthropologist and Africanist, is a meticulous researcher and writer who conducted hundreds of hours of interviews with Ambassador Williams, his family, colleagues, friends and critics as part of a maste

r’s thesis. She met and worked closely with Ambassador Williams when he was president of the Phelps Stokes Fund and she was director of the Phelps Stokes Institute. Dr. Gort traveled extensively to conduct interviews and re-interviews, sifted through archives and obscure records and became the unpar

alleled expert on Franklin Williams. Her thesis, expanded and updated in partnership with a professional writer, is the backbone of A Bridge to Justice. Dr. Gort has had an eclectic career as a foundation executive, author and professor. She taught medical anthropology at the City University of New

York, edited Aging in Cross-Cultural Perspective: Africa and the Americas (Phelps Stokes Institute, 1988) and contributed articles to academic journals such as Social Science and Medicine and the JournalofAfrican Studies, among others. Her work is also included in the edited volume: African Feminis

m: The Politics of Survival in Sub-Saharan Africa (University of Pennsylvania Press, 1997). Several of Dr. Gort’s articles are published in the Encyclopedia of African-American Culture and History (Macmillan Library Reference, 1996), including an article on Franklin H. Williams. Dr. Gort holds a deg

ree in education from Kean College and master’s and doctorate degrees from Columbia University. In addition, she earned an M.F.A. in Non-Fiction Writing from Columbia and a certificate in Oral History from the same institution. John Caher (Author) John M. Caher has been a professional writer for thr

ee decades and is the author or co-author of seven other books and the principal writer of a PBS documentary on Franklin H. Williams. A former newspaper reporter and editor with approximately 12,000 by-lined newspaper, magazine and law review articles to his credit, Mr. Caher’s books include The Cur

ious Case of Kiryas Joel (Chicago Review Press, 2016) Personal Bankruptcy Laws for Dummies (Wiley; 2007); A Time for Reflection, an autobiography of a former government and business legend, William E. Simon (Regnery, 2003); and King of the Mountain, a biography of former New York Chief Judge Sol W

achtler (Prometheus, 1998). Mr. Caher holds a journalism degree from Syracuse University (Utica College) and a master’s degree in technical communications/ graphics from Rensse-laer Polytechnic Institute. His reporting has garnered more than 20 awards, including prestigious honors from the American

Bar Association, the New York State Bar Association and the Erie County Bar Association. Mr. Caher is a former communications director for a state criminal justice agency and is currently employed by the New York State Unified Court System as Senior Advisor for Strategic and Technical Communications

. He has been honored by the Gender Fairness Committee of the Third Judicial District for his work to advance gender equity, and by the Franklin H. Williams Judicial Commission for his commitment to diversity and racial fairness.

新媒體宣傳對品牌形象提升之個案研究

為了解決Business article的問題，作者樊仲諭 這樣論述：

隨著網際網路及資通訊技術的進步，為傳播帶來了近乎全新的變革。傳播平台和傳播途徑得以以更多元的形式及載具接收，打破了傳統媒體的限制。同時，整合行銷傳播模式的運用，使得傳播者與閱聽者之間的關係，產生了前所未有的變化。有別於傳統媒體，新媒體開創了獨特的受眾組成和訊息傳播模式，更進一步提升了準確性、使用者體驗及互動性。在這多變的情況下，企業或品牌必須重新構建一種符合新媒體特性的品牌傳播策略，以便於更貼近閱聽者的心理需求，促使閱聽者化被動為主動分享及傳播品牌訊息。本研究有鑑於上述狀況，以本土品牌「A品牌電腦」的新媒體傳播策略為個研究對象，採用個案研究法、次級資料分析法及針對相關媒體平台之操作數據進行分

析，研究該品牌在新媒體發展蓬勃的現今時代，如何以整合式行銷手法操作跨界行銷之宣傳行為，最後歸納出「A品牌電腦」在社群優化改善建議，作為日後品牌新媒體經營策略之參考。