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For the Love of the Horse: Looking Back, Looking Forward

為了解決Equestrian的問題，作者 這樣論述：

A favorite storyteller sheds new light on the never-ending process of becoming better for the horse.Over 30 years ago, renowned horseman and popular storyteller Mark Rashid’s first book, Considering the Horse, was published. In it he shared his experiences with horses and people, subtly deliveri

ng practical lessons in horsemanship and life in a conversational style that resonated with audiences around the world. Now Rashid considers all that has happened in the years that have passed since that first book was published--the transformative moments and impactful individuals who have helped s

hape his philosophies and methods since then. With his distinctive voice, he shepherds readers through topics of relevance in the equestrian industry while telling more of his life story, resulting in an engaging memoir-style read that remains rich in nuggets of wisdom that you can put right to work

in your daily interactions with horses.In For the Love of the Horse, Rashid explores: Ways he tried to find his own way of being with horses without actually knowing what he was looking for.How the art of aikido, and the teachers he had, changed his ideas about life and relationships outside the do

jo.How it feels to be soft (and how it feels to not be), and how Rashid learned to stay true to the principles of softness as he understood them, regardless of the situation.How he broke out of the pattern of assigning human emotions and comprehension to horses.The impact neuroscientist Dr. Steve Pe

ters had on Rashid’s understanding of the horse’s behaviors and responses and how they correlate to what is actually going on in the horse’s brain.The power of observation and learning how to be still, even in the midst of activity.The difference between trying to connect with the horse versus allow

ing the horse to connect with you.How over time Rashid has shifted from trying techniques that alter a horse’s behavior, to adjusting his own thoughts, emotions, and behaviors in order to help the horse feel safer.In his familiar way, Rashid takes readers on a journey that rewards with both adventur

e and education, finding new inroads in our attempts to become better company and fairer caregivers to horses. With his thoughtful lifetime of study leading by example, we are all encouraged to consider how far horsemanship has come and how bright its future might be.

Equestrian進入發燒排行的影片

露營活動參與者之參與動機與阻礙因素之研究

為了解決Equestrian的問題，作者楊雅鈴 這樣論述：

隨著政府實施周休二日的實施，國民生活水準提高，休閒遊憩活動也大幅提升，露營在現代被視為熱門休閒方式之一種。露營的方式不斷提昇改變，使得家庭戶外露營風氣盛行。許多家庭希望透過露營活動的參與，讓家人可以有更多地互動，透過搭收帳篷、炊事、觀星等戶外休閒體驗與彈性和自由的享受假日的時光。露營和一般日常休閒的形式有所差異，有許多現實面的限制，例如：家庭成員的偏好、子女年齡大小差異、露營裝備簡單齊全與否、露營場地好壞、氣候變化等因素都影響露營活動的參與，因此本研究探討露營者之參與動機與阻礙因素之關係。本研究是以各大露營區進行便利抽樣，正式問卷調查日期於2022年4月1日至2022年5月31日進行，委由經

詳細說明研究目的露營同好及本人實地參與露營活動過程中進行問卷施測。本研究發出250份問卷，問卷發放完畢後隨即進行資料分析。研究結果顯示：1.露營參與者以家庭與社交為首要動機，場地因素為最主要阻礙:露營是長時間待在戶外活動，近年來因為疫情的因素，使得大眾開始投入戶外休閒活動領域，由大自然提供一個場所，讓人們暫時脫離城市的生活環境，與家人一同享受户外生活受到大家的重視。而露營區人多擁擠，沒有活動的空間，如露營客行為脫序，也會影響露營者的參與。2.不同人口背景之露營參與者的參與動機與露營阻礙的差異:不同人口背景之參與者，在性別、是否參與露營社群、年龄、職業、婚姻狀況、教育程度、不同參與年資、不同參與

頻率等面向有顯著差異。

Hartwood Acres

為了解決Equestrian的問題，作者 這樣論述：

Nearly a century ago, the framework was laid for a stately English Tudor-style home that would rise above the rolling hills of both Indiana and Hampton townships to become the site known today as Hartwood Acres. The home resounded with the love and laughter of a prominent Pittsburgh family--Mary

Flinn Lawrence; her husband, John; and their two young sons. Richly detailed stables housed the finest horses, which became the centerpiece of numerous equestrian events held on the grounds. Pittsburgh royalty such as the Heinz family visited often, and correspondence from US president Theodore Roos

evelt was received on a number of significant occasions. Designed by architect Alfred Hopkins, only the finest appointments would do for the stained glass, gleaming woodwork, and fortified stone that graced the estate. This book chronicles the history of the house that sits high on the hill and vent

ures to share the more personal and intimate details of the family who made it a home.

馬術俱樂部行銷策略之探究 -以汗王馬術俱樂部為例

為了解決Equestrian的問題，作者楊順帆 這樣論述：

　　本研究的目的在於探討我國馬術俱樂部經營現況與行銷策略，其藉由個案研究法以及文獻分析法，並以半結構式訪談法來歸納馬術俱樂部之行銷策略。而行銷策略7P則包含產品策略、價格策略、通路策略、推廣策略、人員策略、過程策略以及實體設備。本研究結果顯示：(一) 現況，俱樂部目前透過與顧客面對面對談規劃專屬課程，並建立口碑，宣傳自身專業，已開始結合網路進行行銷；現階段僅有專業馬術訓練課程，目前開始著手規劃體驗課程，期盼吸引更多人投入馬術運動。(二) 產品策略，馬術俱樂部針對競技馬術做專業課程規劃，與一般休閒馬場做出區隔，期盼吸引真正想學習馬術運動的顧客。(三) 價格策略，俱樂部十堂課為基準，因以專業馬術

訓練為主，價格較休閒馬場高。(四) 通路策略，地理位置鄰近臺中市中心的潭子區，交通部分南北來往都相當便利。(五) 推廣策略，透過會員間的介紹，能提升馬場的口碑，吸引其他消費者現場詢問，並提供系統化的教學規劃表，已開始規劃透過網路行銷馬術運動。(六) 人員策略，將工作劃分為教練、馬廄人員、行政人員，人員皆各司其職，唯教練需花時間照顧會員寄養馬。(七) 過程策略，(1) 顧客：馬場能公開所有飼養馬匹過程、課程都能循序漸進的學習，提供一個有效率且安心的學習環境。(2) 選手：雖需同時兼顧教練一職，但俱樂部提供有效訓練環境，並鼓勵選手多參與比賽，時時刻刻精進專業能力。(八) 實體設備：馬場內擁有漫步機

提供馬匹維持每日的運動量、擁有室內外馬術場地，並鋪設纖維，減少揚塵機率。 (九)未來行銷方向：結合企業舉辦比賽，協助選手參與比賽。有計畫性的結合網路平臺宣傳馬術活動，並安排馬術體驗，提升參與人口；內部設施應提升馬匹與工作人員安全性，並讓教練能夠專職訓練學員，不需再花時間照顧馬匹。