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書中字有黃金屋 世界盃和雲豹魔獸你追了嗎論文書籍站 berter品牌

國立清華大學 國際專業管理碩士班 丘宏昌所指導 洪慧軒的 全球性品牌之行銷策略研究 : 以樂高積木為例 （2014），提出berter品牌關鍵因素是什麼，來自於銷售策略、市場目標定位、行銷4P、品牌資產、創新理論、樂高。

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全球性品牌之行銷策略研究 : 以樂高積木為例

為了解決berter品牌的問題，作者洪慧軒 這樣論述：

With the prevalence of high-technology, globalization, and wide-spread ofinformation, the competition becomes more furious than ever. Many companies payclose attention on form excellent and unbeatable marketing strategies to survive andstay extraordinary. The toy industry has also grownto become s

ignificant for bothparents and children. Parents would like to have their children being educated andgained advantages more than others at relative younger age to become competitivethan older. Learning through play appears to be attractive for children as well.A successful company would follow marke

ting strategies, including STPstrategies, 4Ps, brand equity and innovation theory, to form its marketing plans to winits position in the industry. The Lego Group, one of the top toy constructioncompanies, has applied these marketing strategies to make its legend. The purpose ofthis paper is to look

into the Lego Group and its strategies to have a furtherunderstanding how a successful company plans the marketing strategies to build itskingdom in the high competitive world.

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